What is in an advert?Consider these questions from memory about the last advert you saw. If you can't think of one, lets take something like the health food processor as an example.
What was the predominant colour used in the advert? What was the model wearing, what colour was it? Did the model look happy? Was the model over weight? What foods did they use in the machine? Did the model perhaps start the advert looking sad, and then look happy after having the smoothie? What room was it filmed in? How light was it? How did it make you feel?
It is this same tactic that makes us think of gyms as being full of fit people. The types of models who get gym advertising modeling jobs are always muscular and good looking. They become role models in the process and a negative consequence is that anyone with any feeling of self consciousness about their weight will be put off going to the gym! We know in actual fact that many gym members are trying to shift weight rather than prepare for body builder competitions, so don’t let those negative feelings take hold. Find out more about modeling jobs by looking at the Models Direct website or get in touch with a local agency. If you choose to go for an agency membership then make sure you sign a non-exclusive agreement and that the agency are a registered employer and properly government regulated like Models Direct are.